Google Local Services Ads for real estate. Worth the spend?

For businesses like real estate, location-centric marketing matters a lot. You need to target people in and around the region where you have built your project to attract leads and conversions. Mass marketing without paying attention to key factors such as location and demographics of your target audience won’t fetch results.

This is why Google Local Services Ads are gaining popularity. Google Local Services Ads let you increase the visibility of your business for local buyers. A homebuyer in Juhu (Mumbai) might search for ‘spacious 2 BHKs near me’ on the web. With the help of Local Services Ads, you can make your business appear on top of the search results if you have a property for sale anywhere near Juhu.

Are they worth the spend?

Does it make sense to invest in Google Local Service Ads? Real estate developers and agents often wonder whether investing in Local Service ads is the right decision. Let’s see how Local Service Ads can benefit realtors.

1. Cost effective

Regular Google ads work on a pay-per-click basis. But Local Service Ads function on a pay-per-lead basis. This means you have to pay only when you get verified leads. As opposed to spending money on every click, real estate agents and developers can save money by paying only for leads. This is a cost-effective marketing tactic that has helped realtors achieve their goals with better efficiency.

2. Increased visibility

Running Local Service Ads gives you the advantage of appearing on top of the search results page. Prospective buyers searching for properties on search engines will see your ad at the top of the page. Your ad will appear above the paid search ads and organic results. This top-of-the-page visibility converts hot leads and facilitates faster conversions. Local Service Ads serve as an opportunity for realtors to hook the attention and arouse interest among buyers effortlessly.

3. Enhanced trust

Google gives a badge to realtors running Local Service Ads. This badge is Google’s way of telling people that your business is trustworthy. Every time a potential homebuyer sees the badge, your credibility grows. It becomes easier for people to trust you, which ultimately translates to more conversions for your business.

4. Crucial information in one place

With Local Service Ads, you can display all crucial information about your real estate business in one place. Your business hours, contact numbers, photos, ratings, and services offered are all provided right within the advertisement. Without browsing through your website, your prospects can access all key information and make an informed decision.

5. Voice search optimization

Customers are increasingly turning to voice search for quicker results. Google Local Services Ads are optimized for voice search. This helps you easily target local homebuyers using voice search to browse the internet. Local Service Ads are one of the easiest ways to appear in front of prospects relying on voice search.

6. Forget about the typical Quality Score

Google relies on your ad’s quality score to determine whether your regular paid ad is eligible for a spot on the first page of search results. However, Local Service Ads function differently. Google determines your Local Services Ad’s rank by checking a few other factors, such as reviews received, responsiveness, and a clean reputation with no complaints and grievances raised against your brand.

Conclusion

Google Local Services Ads are one of the most effective ways to target local buyers. Especially for businesses like real estate, targeting different locations is important to attract leads across demographics. You could have real estate projects spread across different cities. The only way to attract quality leads from every city is to run Local Service Ads personalized and optimized to the target audience residing in that particular location.